Location: Starfield Mall in Goyang
Date Reviewed: May 21, 2018
Highlights: No wait.
Lowlights: Everything that we ate.
Bottom Line: Never going back again to a North Korean naengmyun noodle place again. Tasteless and overpriced.
The giant Starfield Mall in Goyang has branches of all the 맛집s (i.e., well-known eateries) found throughout Seoul. For lunch SFP decided to hit up the famous (since 1979) Pyeong Yang Myun Ok that specializes in North Korean style naengmyun. This restaurant was highlighted in the tvN foodie show – 수요미식회 – as being the authentic North Korean naengmyun cold noodle.
SFP hasn’t had North Korean “Pyeong Yang-style” naengmyun in several years and now remembers why. It is SO tasteless. Rice with salted seaweed laver has more taste than Pyeongyang naengmyun. They say that enjoying Pyeongyang naengmyun is an acquired taste. I think if you have been locked up in North Korean labor camp for 10+ years and all you had to eat was Pyeongyang naengmyun, then yes it is an acquired taste. It’s just not for SFP. Plus, SFP ordered the double portion (곱뻬기) – W15,000 – of the Pyeongyang naengmyun and he was still hungry a few hours later.
I tried to spice things up with the bland taste that I put in a lot of vinegar and the hot yellow mustard. That helped a little bit but ended up putting too much mustard that the broth became undrinkable. FYI for your vegetarians out there – Naengmyun broth is traditionally made up of ~50% beef broth and ~50% radish kimchi soup/broth.
Again, this was an absolute zero dining pleasure experience. Not sure why SFP paid W15,000 for eating this cold, bland, tasteless dish.
If you want to know where a local branch of this place is, look it up yourself on Naver.
No map will be provided as a public service to SFP followers.